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The air transport has become the widely used option for the travel. The time saving and comfortable conditions encourage people to choose the airlines. The fierce competition and attractive market forced companies develop different pricing strategies to gain a competitive advantage. The ticket price, the charges for the luggage weight, special good carrying and seat selection are just many of the strategies developed by airline companies. The reaction of the customer is usually to choose the most economic option. Airline companies need a decision support system that will simulate the customer behavior against their strategies considering the strategies of their competitors. In this research we develop a simulation methodology for the domestic market in which we include different prices imposed by the airline companies and the buying preferences of the customers with the assumption that customer always choose the ticket with the minimum price. The airline companies then can analyze the consequences of their price strategies and expected strategies of their competitors.
International Conference on Advanced Technologies, Computer Engineering and Science
ICATCES
Ahmet Yucekaya